Personal Branding with Intention and Authencity

1:00 pm–1:50 pm ET

# of CPE Credits



This program is cancelled

We’ve all heard the importance of “being yourself” or authenticity in today’s lingo. There is no shortage of seminars, books, blogs and YouTube videos touting its power. Everyone talks about being authentic as if it is easy – a simple formula to learn then execute. Well…not exactly. It’s a mix of skills, attributes and qualities that come naturally to some. For others, it may take intention and a little effort. Layer in the challenge for many accounting professionals to reconcile how to be ourselves and still act the part of the CPA. Fortunately, not only can it can be learned, it can be leveraged as a marketplace differentiator. Today, individuality is your competitive advantage.
In her session, Jina will talk candidly about her 26-year career in public accounting, which she describes as a journey of self-discovery. Hear first-hand about how she learned to elevate her business – and her client’s businesses – above the crowd by being herself. She’ll share stories and lessons (aka “mistakes”) that helped her understand the importance and value of authenticity, curiosity and individuality, and how use it to grow her personal brand. Jina will help think differently about inclusion and adaptability tap into the power of your authenticity.


At the end of this session, attendees will have be able to think differently about inclusion and the power of authenticity.


• Elevate your business with the power of authenticity • How to grow and develop your personal brand • Realize the competitive advantage of individuality

Who Should Attend

Any professional intersted in growth and devleopment of self and those around them.

Required Knowledge


Advanced Prep


Event Speaker(s)

Jina Etienne, CPA, CGMA, CDE® ( Etienne Consulting, LLC, Silver Springs, MA ),

Additional Event Information

Technical Support
Contact NCACPA if you need assistance with your online program. For the quickest results, email the Online Learning Team at [email protected], and a team member will contact you shortly.

If you need assistance with internet access issues, browser capability, or when the NCACPA office is closed* please call Freestone Technical Support at 866-702-3278 or by email at [email protected] .

*NCACPA office hours are 9:00 am–5:00 pm ET. Online Learning Team members will be available via email 30 minutes prior to the start of a live online program.

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Also Available As

Tuesday, July 26, 2022 (10:00 am–10:50 am ET)
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Wednesday, September 28, 2022 (9:00 am–9:50 am ET)
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Thursday, November 10, 2022 (11:00 am–11:50 am ET)
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Friday, January 27, 2023 (11:00 am–11:50 am ET)
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Share This Event

Event Vendor:Etienne Consulting
Field of Study:Personal Development
Level: Basic
Other:New Course

Event Type:Webcast
NASBA Instructional Method:Group Internet Based
Event Code:W0001022

Registration Fees

RegistrationEarly BirdRegular
NCACPA MemberN/A$45.00
CPE Sponsors LogoThe North Carolina Association of Certified Public Accountants is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org/.

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