Description
In an age when word-of-mouth has become weaponized, traditional marketing approaches to brand and reputation are no longer sufficient. This course educates business leaders on the changing market conditions of our Experience Economy, where experience-led brands have begun to dominate. It features an introduction to customer experience, employee experience, and intentional culture management, use cases, and metrics.
Objective
Understand the critical connections between the future of work—redesigning organizations so “Employee Experience” (EX) and Customer Experience (CX) reign — and winning the battle for talent and customers Through use cases, recognize the numerous competitive advantages of the experience-led organization, how to embark on the change management journey, and the crucial differences between operational data (O data) and experiential data (X data) Explore human-centered design thinking and its applicability to desired business outcomes
Highlights
Customer Experience as Next-Generation Branding Employee Experience as the Future of Work Cultural analytics and culture management
Who Should Attend
Knowledge workers, operational leaders, marketers, HR professionals
Required Knowledge
None
Advanced Prep
None
Event Speaker(s)
Additional Event Information
Contact NCACPA if you need assistance with your online program. For the quickest results, email the Online Learning Team at [email protected], and a team member will contact you shortly.
If you need assistance with internet access issues, browser capability, or when the NCACPA office is closed* please call Freestone Technical Support at 866-702-3278 or by email at [email protected] .
*NCACPA office hours are 9:00 am–5:00 pm ET. Online Learning Team members will be available via email 30 minutes prior to the start of a live online program.
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Also Available As
Thursday, September 8, 2022 (8:30 am–11:00 am ET)Register >>
Tuesday, August 2, 2022 (8:30 am–11:00 am ET)Register >>
Thursday, February 2, 2023 (8:30 am–11:00 am ET)Register >>
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Registration Fees
| Registration | Early Bird | Regular |
|---|---|---|
| NCACPA Member | N/A | $120.00 |
| Non-Member | N/A | $155.00 |
The North Carolina Association of Certified Public Accountants is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org/.For information regarding refund, complaint, program cancellation or other policies, visit our Registration Policies page or call 800-469-1352.