Seven Secrets of Successful Business Communication Part 2: More Powerful Presenting and Writing

10:00 am–11:40 am ET

# of CPE Credits



“If I were to summarize in one sentence the single most important principle I have learned in the field of interpersonal relations, it would be this—Seek first to understand, then to be understood.” — Dr. Stephen R. Covey, author, Seven Habits of Highly Effective People. This course focuses on the second part of the Covey formula—speaking and writing in an interesting and compelling way. Whether you’re trying to pitch a prospective client on an engagement or to convince an employee to work over the weekend, your success hinges on your ability to communicate. This two-part course concentrates on the special communication problems leaders face—adapting a message to different constituencies and clients; coaching employees; and business development. A former Wall Street Journal reporter who teaches marketing at the Johns Hopkins School of Public Health, Greg Conderacci will introduce you to the proven communication techniques he has used for decades.


* Know the fundamental rules of good business writing * Craft presentations, business letters, memos, reports, and emails in ways that promote your ideas while meeting clients’ needs * Find it easier to write and present clearly * Feel more confident speaking in front of a group * Resolve objections more effectively


* Instantly improving your writing and presenting using a simple checklist * Laying a solid foundation under your presentation by harnessing The Four Pillars of Confidence * Clearing the (slide) deck to make your presentation more engaging * Using your “non-verbal” tools to present powerfully * Knowing what to say when they say “no”

Who Should Attend

Anyone who wants to improve communication skills, especially those in leadership or business-development roles

Required Knowledge


Advanced Prep

* People who are leaders in their company, department, or firm * Those who manage staff * Note—Participants will derive more benefit from this course if they first take Part One—Questioning and Listening to Discover Client Needs

Event Speaker(s)

Greg Conderacci ( Business Learning Institute, Baltimore, MD ),

Additional Event Information

Technical Support
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Also Available As

Saturday, January 1, 2022 (12:00 am–11:59 pm ET)
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Friday, August 12, 2022 (10:00 am–11:40 am ET)
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Thursday, September 29, 2022 (10:00 am–11:40 am ET)
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Friday, November 18, 2022 (10:00 am–11:40 am ET)
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Level: Intermediate

Event Code:WB133322

Registration Fees

RegistrationEarly BirdRegular
NCACPA MemberN/A$85.00
CPE Sponsors LogoThe North Carolina Association of Certified Public Accountants is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org/.

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